What is Search Engine Optimization (SEO)?
Saturday, February 29, 2020 · 06:15:48 · Hits: 383 · Reviews: 1
In digital marketing we need traffic and for that SEO is the best, but many don't know SEO. Therefore here we are providing the detail about it.
3 Years Ago
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tinfotech52
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SEO
In the last few years, there is a rapid increase in digital marketing and that’s why many small & medium level companies have brought their business online. As small & medium level of business is growing, competition on search engines is also rapidly increasing and owners and businessmen getting the help of SEO to get up on top of the search engine result page (SERP), but the question is what is SEO? How it helps businesses to grow? In many studies and surveys, it is found out that maximum people who search on SERP choose only first page results and very few of them go on second and later pages. Search Engine Optimization helps website to get on top of SERP so that maximum people can get the impressions and maximum traffic can drive on the website.
SEO stands for Search Engine Optimization. It is a process by which a search engine optimizer ( Digital marketer ) can apply various methods & techniques on various websites and search engines to rank your website on top of SERP. SEO is time-consuming and takes a long time period to show results. Normally SEO divides into two parts.
1) ON-Page SEO
In ON-Page SEO a digital marketer works on the client’s website. Expert works on title, meta-description, internal link, image name, header tags, Alt-tag, sitemap, robot.txt, etc. In ON-Page SEO a digital marketer or an SEO expert design a website and its pages according to search engine algorithms.
Each search engine has its own algorithm and according to these algorithm search engines rank various websites. An SEO expert always tries to keep client's website design according to these algorithms and provide all the other files which a website needs like robot.txt, sitemap, etc.
2) OFF-Page SEO
In OFF-Page SEO, digital marketer works on various active sites and search engines to increase DA and PA via backlinking. For backlinking digital marketer uses various techniques. For backlinking, anyone can use any method to get the backlinks from other websites, but there are few techniques that maximum digital marketers use to get the backlinks like,
a) PDF Submission Sites
b) Business Listing Sites
c) Article Submission Sites
d) Video Submission Sites
e) Forum Submission Sites
f) Classified Submission Sites
g) Web 2.0 sites
h) Guest Posting sites
i) Social Bookmarking sites
j) Directory submission
Basically OFF-Page optimization is to get various backlinks from the different sites. With these backlinks, an SEO expert increases the value of its client sites. There are various ways to check the value of a site but DA, PR, Trust Factor & citation values are the few ways by which we can check the values of sites.
In SEO there are various factors that affect the ranking of your site like mobile-friendliness, page speed, content, etc. There are more than 200 factors responsible for your website ranking, but no one knows all. Only a few of them are known to people. These factors are not disclosed by the search engine companies but experts get it from their experience, forums, other digital data, and other things.
For best SEO result an expert focuses mainly on a few points like, quality of links, quantity of links, content is related or not, what is the trust factor? Social factor, page speed, etc. Normally here experts mostly focus on quality backlinks and social factors. These backlinks and social factors increase the trust factor of the client website.
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